About Us

The idea behind SweetsDirect is to provide you with the convenience and peace of mind in ordering delicious sweet treats either for yourself or for others as a gift. We ship to your door nationwide for free and our no.1 aim is to deliver exemplary service and product all the way.

All products are carefully curated (a fancy word for taste tested) by us and one simple rule applies; if we don't like it, we don't sell it.

Some reasons to buy from SweetsDirect:

1. All our products are unique. Every product is sold in such a way that you simply won't find them in any existing stores.
2. Our products are also keepsakes. All sweets except for topups (coming soon) are specifically made to be kept and re-used.
3. Shipping is free. What you see is what you pay, no hidden costs.

We're based in sunny Cape Town and although most orders will ship within a few days nationwide, we also offer overnight expedited shipping for a small additional fee.

SweetsDirect is the brainchild of Ross & Michelle Allchorn. An internet entrepreneur and his lovely wife. Together with their two small children, they enjoy figuring out the tastiest treats and offering them to you.

If you'd like to get in touch for whatever reason, please email hello@sweetsdirect.co.za or use the email form on this page and we'll get back to you as soon as we can.